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	<title>Elizabeth A. McCaffrey</title>
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		<title>Elizabeth A. McCaffrey</title>
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		<title>How many ways did Superbowl XLVI ads engage you?</title>
		<link>http://elizabethmccaffrey.wordpress.com/2012/02/14/how-many-ways-did-superbowl-xlvi-ads-engage-you/</link>
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		<pubDate>Tue, 14 Feb 2012 15:30:28 +0000</pubDate>
		<dc:creator>Elizabeth A. McCaffrey</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Media & Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Ferris Bueller]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Superbowl ads]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://elizabethmccaffrey.wordpress.com/?p=1162</guid>
		<description><![CDATA[If you watched SuperBowl XLVI, only attended a party, or watched the ads on YouTube, this survey has something to offer about engagement. Complement to this week's blog post, Ferris Bueller Meets William Shakespeare (kinda). <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elizabethmccaffrey.wordpress.com&amp;blog=9486750&amp;post=1162&amp;subd=elizabethmccaffrey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Why we need UN-size empowerment now!</title>
		<link>http://elizabethmccaffrey.wordpress.com/2012/02/06/why-we-need-un-size-empowerment-now/</link>
		<comments>http://elizabethmccaffrey.wordpress.com/2012/02/06/why-we-need-un-size-empowerment-now/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 14:22:42 +0000</pubDate>
		<dc:creator>Elizabeth A. McCaffrey</dc:creator>
				<category><![CDATA[Empowerment]]></category>
		<category><![CDATA[empowerment]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[UN Women]]></category>

		<guid isPermaLink="false">http://elizabethmccaffrey.wordpress.com/?p=1151</guid>
		<description><![CDATA[Thoughts on a report of UN Women initiative in its second year with renewed emphasis on empowerment for women. Read and join the poll: where is empowerment in business? <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elizabethmccaffrey.wordpress.com&amp;blog=9486750&amp;post=1151&amp;subd=elizabethmccaffrey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Images of Empowerment: Kasigau, Kenya by Cat Bovis</media:title>
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		<title>The Protester -Time Person of  the Year 2011</title>
		<link>http://elizabethmccaffrey.wordpress.com/2011/12/14/the-protester-time-person-of-the-year-2011/</link>
		<comments>http://elizabethmccaffrey.wordpress.com/2011/12/14/the-protester-time-person-of-the-year-2011/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 23:50:28 +0000</pubDate>
		<dc:creator>Elizabeth A. McCaffrey</dc:creator>
				<category><![CDATA[Marketing Relationships]]></category>

		<guid isPermaLink="false">http://elizabethmccaffrey.wordpress.com/?p=1146</guid>
		<description><![CDATA[The Protestor and The Consumer have more in common than any would have expected in the innocent world of Web 1. If TIME, Inc. is willing to honor the unnamed, collective protestor, then the consumer is equally the ultimate driver in every aspect of commerce, enterprise and loyalty. Have organizations woken up? To their role, <a href="http://elizabethmccaffrey.wordpress.com/2011/12/14/the-protester-time-person-of-the-year-2011/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elizabethmccaffrey.wordpress.com&amp;blog=9486750&amp;post=1146&amp;subd=elizabethmccaffrey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Prevent a crash-and-burn brand in 3 easy steps (1 of 3)</title>
		<link>http://elizabethmccaffrey.wordpress.com/2011/11/22/prevent-a-crash-and-burn-in-3-easy-steps-1-of-3/</link>
		<comments>http://elizabethmccaffrey.wordpress.com/2011/11/22/prevent-a-crash-and-burn-in-3-easy-steps-1-of-3/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 20:30:29 +0000</pubDate>
		<dc:creator>Elizabeth A. McCaffrey</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Marketing Relationships]]></category>
		<category><![CDATA[Media Channels]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Klout]]></category>
		<category><![CDATA[Macy]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://elizabethmccaffrey.wordpress.com/?p=1059</guid>
		<description><![CDATA[My tweet reply to #brandchat Q4 (11.2.2011) struck a chord with many participants. Retweeted twice, it reached an audience of nearly 10,000 viewers. Here's a deep dive into the advice it suggested on preventing brand crash-and-burn. Click, comment, share. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elizabethmccaffrey.wordpress.com&amp;blog=9486750&amp;post=1059&amp;subd=elizabethmccaffrey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>How Neiman Marcus creates shopping bliss</title>
		<link>http://elizabethmccaffrey.wordpress.com/2011/11/18/how-neiman-marcus-creates-shopping-bliss/</link>
		<comments>http://elizabethmccaffrey.wordpress.com/2011/11/18/how-neiman-marcus-creates-shopping-bliss/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 16:15:06 +0000</pubDate>
		<dc:creator>Elizabeth A. McCaffrey</dc:creator>
				<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Marketing Relationships]]></category>
		<category><![CDATA[Media & Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[2011 Holiday]]></category>
		<category><![CDATA[MasterCard]]></category>
		<category><![CDATA[Neiman Marcus]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://elizabethmccaffrey.wordpress.com/?p=1009</guid>
		<description><![CDATA[While holiday retailers for the 98% moved Christmas shopping to Halloween, luxury retailer Neiman Marcus had another season in mind for the 2% on November 16th. Click through for customer ecology insights and ratings. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elizabethmccaffrey.wordpress.com&amp;blog=9486750&amp;post=1009&amp;subd=elizabethmccaffrey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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