Elizabeth A. McCaffrey

Latest Posts: Urban Bellwether

• Upstairs, downstairs at the digital household
  Who are digital natives? How do you recognize them and why they should never leave your eyesight according to this new study commissioned by Time (Time-Warner, Inc.).
• How Etch-A-Sketch® Wins the Popular Culture Vote
  via Storify. Etch-A-Sketch® ? You either get it - the brand, the culture, and the metaphor - or you don't. That's because this simple playtime drawing board created its own culture on a par with Legos. Except this thing called the Internet and gizmos like computers took over and, well. Until March 2012. Read on and comment: Does culture win over br […]
• Branded relationships in five easy lessons : Whole Foods
  Whole Foods clearly has done the business boot camp exercises and drilled down to a core mission statement. Building out from "Whole" has created a total brand identity, experience, and culture. These five branded relationship lessons can be customized and scaled to every enterprise. Read and vote for your favorite.
• Do customers recall your brand by smell?
  Your brand has a scent — real or imagined — with power to influence awareness, recall, purchase, and loyalty.