Power Lines

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This powerful Forbes Magazine article describes the urgency of creative customer ecology. Rather than simply describing the triple win of empowerment, it describes the perfect storm of social media, social power, and transparency. The empowerment that began in the ’80s as an internal business management tool has come 360 with consumer empowerment. Is it a perfect storm or prime opportunity?

Social Power -and the Coming-Coporate Revolution

Why Employees and Customers Will Be Calling the Shots

David Kirkpatrick, 09.07.11, 06:00 PM EDT
Forbes Magazine dated September 26, 2011