Ferris Bueller Meets William Shakespeare (kinda) describes the dragonfly effect — with a twist.  It uses found objects to create movement for the Honda brand. Found objects take anything your viewers will already know and to force a leap to a new message.  The engagement can happens in any of six ways. The tighter the connection, the better the viewing experience.

While the poll was designed for Honda’s  Superbowl ad, you can certainly respond based on any ad you watched.

What’s the outcome in terms of ad sales and viewership. That remains to be seen. After you take the poll, sign and and share your comments below.