Customer ecology makes your company energy-efficient.
Web 2.0 makes your enterprise self-sustaining through feedback and open-platform marketing (i.e., consumer-generated or co-created).
- Empowered customers have a stake in growing the brand experience.
- The creative product provides a deeper brand experience over time, over more marketing platforms, and through more service channels.
- Marketing evolves from a department to an enterprise-wide mission.
Today, that takes experiential relationships built on direct customer feedback and empowerment. In other words it’s Web 2.1 or square 1.
Empower your customer relationships.
By providing customers a charged, fully engaged and branded experience, customers know they count. Not just for their $ or click-throughs, but their total experience. Loyalty builds to the point of “brand” ownership. All the customization, targeting, and segmentation has one ultimate goal: Empowerment! In this way, the customer’s lifetime value is based on more than sales. This ensures greater share of mind that rides the tides of circumstance. It’s share of customer.
Empower your creative product.
To fully support a Web 2.0 enterprise, build marketing messages that connect with more areas of your business. In this way, your brand helps launch the conversation. Community is engaged to respond directly through action or word of mouth. As the engagement builds over multiple platforms, your creative product becomes more effective via feedback and more efficient as seen in ROI.
Empower your marketing process.
How does your business currently answer the question, “Who makes your company’s best sales people.” Customer ecology makes the answer simple: Everyone. Net: your overall business process is also empowered.
- Every business meeting becomes a teaching moment about engagement and enhancing your multichannel marketing.
- Every department has a stake in delivering a measurable branded relationship with their company’s best customers.
Real-time customer feedback and response help improve the quality of communications and the expertise of all your marketing-related teams. This allows your enterprise to reinvest in itself regularly — with greater certainty.
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